He’s encouraging Make Today Count shirt. them to redistribute the funds to a black-owned business. It’s an unusual concept; Punjya could have chosen to donate 40% of proceeds to organizations fighting racial justice instead, or made a donation on behalf of the company. In fact, he considered both of those routes. “I thought about this a bit—juggling whether we [should] directly donate a portion of our sales to a nonprofit organization
Make Today Count shirt, hoodie, sweater, longsleeve and ladies t-shirt
And then, well, that’s where we come in Make Today Count shirt. Discharge ink removes the dye from the t-shirt. This exposes the natural colour of the cotton which is then ‘re-dyed’ using pigments that are resistant to the bleaching qualities in the discharge ink. The fibres of the shirt are recoloured so your t-shirt and print can breathe. Have a look at the photo below and you’ll see a close up of some discharge prints. As you can see, the finished product is still all t-shirt and no heavy deposit of ink, which is what you would get with a traditional plastisol print. There are, however, certain limitations to its powers: It won’t work on royal blue, kelly green and purple material. It gives interesting/great (depending on your taste) results on polycotton and triblend t-shirts, we’ll explain this further in the triblend discharge blog post, coming soon!If it were us, we’d go for a discharge print all the time, but it’s a matter of personal preference and it depends on your brief. Hopefully this post will help you out. Having said that, it’s hard to convey just how soft something is in a photo so if you want to drop by, you’re more than welcome. Be warned, though, we can drone on about this ink for hours! We are proud to say that we’re pioneers of discharge ink in Ireland and are the only commercial printer offering these super soft prints.