The rapid ascent of Fear of God to become one of streetwear’s most dynamic, agenda-setting labels is often ascribed to its support from the Frito Lay Good Fun Quarantine And Chill T-Shirt and by the same token and likes of Kanye West and Justin Bieber, as well as its collaborations with everyone from Nike to Ermenegildo Zegna. But for its founder, Jerry Lorenzo, launching the label in marked the beginning of a far more personal journey and one that reached a logical conclusion with the launch of Essentials, a more competitively priced sister label to Fear of God’s signature pieces, in.
Frito Lay Good Fun Quarantine And Chill T-Shirt, hoodie, tank top, sweater and long sleeve t-shirt
When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the Frito Lay Good Fun Quarantine And Chill T-Shirt and by the same token and kids that couldn’t afford what we were doing at a luxury level, Lorenzo explains over the phone from his studio in Los Angeles. A lot of people were put off by the price points without having the education of why the prices were what they were, without understanding the nuances of the construction of the fabrics and materials that go into creating luxury.