Aviv the project came together via 2020 is Boo Sheet shirt. video conferencing. “Everything happened so quickly. We hopped on a Zoom session and just talked it out; then, they did a beautiful job of shipping the samples immediately,” says Aden. “I took a screengrab and texted it to my brother so he could show my mom. Then I was calling my cousin who worked with me at St. Cloud and was the person who originally got me the job! Creating these has been such an honor and a full-circle moment.
2020 is Boo Sheet shirt, hoodie, sweater, longsleeve and ladies t-shirt
Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman 2020 is Boo Sheet shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.